Unleash Your Potential. Defy Your Limits. Embrace The Grind.

At Embrace The Grind, we believe greatness isn’t given, it’s built. Every rep, every setback, every early morning defines what you’re made of. Our mission is to help you train smarter, push harder, and unlock the next level of who you are, whether you’re chasing a PR, balancing life and work, or managing the challenges that come with it all.

Real performance isn’t about perfect conditions. It’s about showing up when it’s hard, when no one’s watching, and proving to yourself that you can.

“Resilience for success is built in the relentless day-to-day trenches behind the scenes. Embrace the grind.” - Sofie

A woman pushing a weighted sled in a gym.

Coaching That Fits Your Life, Fuels Your Goals, and Breaks Barriers

Whether you’re balancing a demanding career, pursuing your passions, or managing type 1 diabetes, our coaching helps you find your edge.

Train smarter. Custom plans built for real life, not endless hours.
Build resilience. Strength and endurance backed by science and grit.
Chase greatness. From your first mile to the Olympic Trials, we’ll help you get there.
Rise above obstacles. From work-life balance to blood sugar swings, we help you stay in control.

No dream is out of reach. Every step, every rep, every early morning moves you closer to the athlete you’re meant to be — and we’re here for every mile of it.

Featured in Runner’s World, our coaching is built for real athletes living real lives. We help you chase performance without losing balance because greatness doesn’t come from having more time, it comes from making every moment count.

Whether you’re managing a career, commitments, or Type 1 diabetes, our approach proves that peak performance and real life can move together.

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Our Services

Sofie Schunk racing in the Sandia Foothills in a Dukes Track Club kit.

RUN ONLY PLAN

Train Smart • Run Your Best

From your first race to your next breakthrough, our personalized, science-driven coaching helps you run smarter, stronger, and faster.

Customized training plans tailored to your experience, goals, and schedule
Smart progression to build endurance, speed, and efficiency
Race strategy and pacing guidance to maximize performance
Injury prevention and recovery support to keep you running strong
Cross-training support for injured athletes

No matter your starting point, we’ll help you push limits and reach new milestones.

Sofie Schunk doing a strength workout at Elevate Gym in Albuquerque.

RUN & STRENGTH PLAN

Be Relentless • Built To Endure

Peak performance isn’t just about miles. It’s built on strength, balance, and durability. Our integrated run and strength programs help you move better, stay healthy, and power through every mile.

Run-specific strength training to enhance endurance and power
Progressive strength workouts designed to complement your running
Injury prevention strategies for long-term resilience
Customized coaching that fits your goals, schedule, and fitness level

Whether you're a beginner or an experienced runner, this comprehensive approach will take your performance to the next level.

Sofie Schunk with outstretched arms standing on a snowy mountain ridge looking at the various Rocky Mountain peaks while skiing.

TYPE 1 DIABETES PLAN

Break Barriers • Master Each Moment

Training for endurance sports with Type 1 diabetes takes strategy, precision, and resilience. Our science-backed coaching helps you train smarter, fuel better, and perform at your best every day.

Personalized training plans tailored to your fitness level and blood sugar needs
Smart fueling strategies for stable energy and peak performance
Strength & endurance programming designed for long-term success
Practical guidance on managing highs, lows, and training adaptations

You’re not just an athlete—you’re an athlete with unique challenges. We get it, and we’re here to help.

Meet Coach Sofie

I’m a lifelong athlete and certified coach who knows what it means to Embrace The Grind. Living with Type 1 diabetes has taught me that limits are just starting lines. I combine hard-earned experience with science-backed training to help athletes push past barriers and find their edge.

I grew up in an active Albuquerque family where movement was everything — skiing, swimming, basketball, soccer, and track built the foundation for who I am. When my sister, a collegiate runner at Texas Tech, introduced me to competitive running, everything clicked. Endurance became my language, and proving what’s possible became my purpose. Read Coach Sofie’s Full Bio