Unleash Your Potential. Defy Your Limits. Embrace The Grind.

Our goal at Embrace The Grind is to empower you to become the best version of yourself. Whether you're a full-time professional or managing Type 1 diabetes, we help you break barriers, push limits, and achieve your biggest goals.

We believe performance isn’t about unlimited time, rather it’s about resilience, smart training, and a strong mindset. With a science-backed, personalized approach to strength and endurance training, we guide you through the physical and mental highs and lows whether in sport, life, or the real-time blood sugar fluctuations that come with diabetes.

Coaching That Fits Your Life, Fuels Your Goals, and Breaks Barriers

Whether balancing a demanding career, personal passions, or managing type 1 diabetes, our coaching is designed to help you:

Train smarter, not harder customized plans that fit into your busy life
Build strength, endurance, and resilience with proven methodologies
Overcome obstacles from work-life balance to blood sugar fluctuations
Achieve your goals whether it’s your first mile or the Olympic Trials Marathon

No dream is out of reach. Whether you're chasing a PR, conquering a new distance, or proving to yourself that you're capable of more, we’re here to guide you every step of the way.

Recently featured in Runner’s World, our methods focus on balancing high-performance training with the demands of everyday life. Whether managing a career, personal commitments, or Type 1 diabetes, our approach ensures that peak performance is achievable—without sacrificing real-life priorities.

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Our Services

Run Only Plan

Train Smarter. Run Stronger. Achieve More.

Whether you’re chasing a new PR, training for your first race, or preparing for an elite competition, our science-backed, personalized running coaching is designed to help you succeed.

Customized training plans tailored to your experience, goals, and schedule
Smart progression to build endurance, speed, and efficiency
Race strategy and pacing guidance to maximize performance
Injury prevention and recovery support to keep you running strong
Cross-training support for injured athletes

No matter your starting point, we’ll help you push limits and reach new milestones.

Run & Strength Plan

Stronger. Faster. Built to Last.

Peak performance isn’t just about miles, it’s about strength, durability, and balance. Our integrated running and strength training programs help athletes build power, prevent injuries, and improve overall efficiency.

Run-specific strength training to enhance endurance and power
Progressive strength workouts designed to complement your running
Injury prevention strategies for long-term resilience
Customized coaching that fits your goals, schedule, and fitness level

Whether you're a beginner or an experienced runner, this comprehensive approach will take your performance to the next level.

Diabetes Type 1 Plan

Conquer Every Mile. Master Every Moment.

Managing Type 1 diabetes while training for endurance sports requires a strategic, science-backed approach. Our specialized coaching helps you balance training, nutrition, and blood sugar management so you can perform at your best—without limitations.

Personalized training plans tailored to your fitness level and blood sugar needs
Smart fueling strategies for stable energy and peak performance
Strength & endurance programming designed for long-term success
Practical guidance on managing highs, lows, and training adaptations

You’re not just an athlete—you’re an athlete with unique challenges. We get it, and we’re here to help.

"The Embrace The Grind training approach helped me to achieve my full running potential in distances from the 5k to marathon. With Coach Sofie’s training methods, I exceeded my race goal at the 2024 California International Marathon, where I ran a 2:35, two minutes under the U.S. Olympic Trials standard. Coach Sofie’s guidance and support prepared me both physically and mentally, setting me up for success. I highly recommend her to anyone looking to achieve their goals."

-Rebecca

“I’ve been working with Coach Sofie for nearly 6 years now and her training methods have helped me drop over 35 minutes off my half marathon PR and nearly an hour off of my Ironman 70.3 PR. As an athlete living with T1D, I’ve benefitted greatly from Sofie’s understanding of all the different factors that influence blood sugar management during exercise and it’s no surprise that with her guidance I’ve been able to make huge strides that I didn’t previously think were possible. Sofie also knows when to back off and when to keep grinding, and this was particularly helpful throughout my injury this past year. Sofie successfully helped me adapt my training to find joy in new things like strength training, allowing me to keep building my fitness and having fun while letting my injury properly heal. I would recommend working with Sofie to anyone, T1D or not, who wants to find joy in training while building strength, endurance, and speed.”

-Annie

Meet Coach Sofie

I’m a lifelong athlete, competitor, and certified coach, living with Type 1 Diabetes, who blends hard-won experience with scientific insight to help you unlock your full potential. Growing up in an active Albuquerque family, I was always on the move—skiing, swimming, basketball, soccer, and track laid the foundation for my athletic journey. A pivotal moment came when my younger sister, a collegiate runner at Texas Tech, introduced me to the world of competitive running, guiding my transition from team sports to endurance athletics, especially when I realized it was possible to reach goals and defy the odds while managing my Type 1 (diabetes). Read Coach Sofie’s Full Bio